Alice is a dynamic and results-driven Creative Director with broad expertise in advertising, brand marketing, and multi-channel campaign development. Adept at leading high-performing creative teams, streamlining processes, and delivering innovative, data-driven solutions across industries including healthcare, finance, retail, insurance, CPG, technology, utilities, and QSR. Proven track record of transforming brands, optimizing in-house and agency creative operations, and driving measurable business growth. Passionate about storytelling, strategic brand positioning, and crafting compelling narratives that engage and convert audiences.

Creative Vision and Innovation | Strategic Thinking | Leadership and Team Management | Multi-Channel Campaign Leadership | Communication and Presentation Skills | Storytelling | Design Direction | Creative Concepting | Integrated Marketing | Business Acumen | Adaptability and Continuous Learning | Video Production | Digital Marketing | UI/UX Design Direction | Branding

EXPERIENCE

AMSIVE Atlanta, GA, USA
Creative Director 2023-2025

Led multi-channel creative design campaigns across healthcare, finance, insurance, real estate, and beverage industries, integrating social media, digital, and direct mail strategies.Drove collaboration between creative, strategy, and analytics teams to develop data-driven campaigns. Provided mentoring and leadership, fostering a culture of innovation and continuous improvement.

Managed campaigns for Liberty Mutual, VOSS, BCBS Insurance Medicare Advantage, Delta Community Credit Union, and Starlight Homes, improving engagement and conversion rates.

VML Atlanta, GA, USA
Group Creative Director 2021-2023

Directed a 20-person multidisciplinary team, ensuring seamless collaboration across copywriting, graphic design, and digital content teams. Spearheaded social media, branding, and digital innovation for Sam’s Club, Conn’s HomePlus, Tom’s of Maine, and AstraZeneca Saphnelo. Led project management for high-profile campaigns, ensuring efficiency and creative excellence.

Secured Sam’s Club’s first Agency of Record (AOR) partnership, launched their first Super Bowl commercial, and executed a celebrity collaboration with Kevin Hart.

DELOITTE Atlanta, GA, USA
Freelance Creative Director 2021-2021

Led creative direction and content strategy for collateral, web, and social campaigns, ensuring brand consistency and audience engagement. Managed cross-functional teams, collaborating with designers, writers, and strategists to develop high-impact, data-driven creative. Worked across utilities, healthcare, technology, and cryptocurrency, shaping marketing strategies for diverse industries.

Developed brand messaging and created content, optimizing digital experiences and storytelling across platforms for the Green Dot Agency.

KRYSTAL RESTAURANTS Atlanta, GA, USA
Creative Director 2019-2021

Managed the transition from agency-based creative to an in-house model, optimizing project management and reducing costs. Streamlined creative design and content production to execute six social media and LTO test campaigns per quarter. Directed copywriting, graphic design, and digital marketing for 300 locations on a reduced budget.

Achieved a 35% reduction in administrative expenses, launched the Hangover Krystal (most successful LTO since 2014), and drove double-digit sales growth.

RED HOUSE Atlanta, GA, USA
Creative Director 2019-2019

Managed a B2B creative team, leading copywriting, graphic design, and digital marketing efforts.
Led innovation and collaboration in social media and influencer marketing, optimizing audience engagement.

Created performance-driven campaigns for Mayo Clinic, Mercer, Elsevier, Aesculap, Bayer, McKesson, and Roche.

FCB GLOBAL Chicago, IL, USA
Vice President Creative Director 2017-2018

Led a 30-person team in executing branding, digital campaigns, and social media strategies for Xfinity Stores nationwide. Directed creative design and content development, ensuring brand consistency across platforms.

Transformed the Xfinity Store Experience through digital activations, multicultural marketing, and omnichannel engagement.

ADRENALINE Atlanta, GA, USA
Associate Creative Director 2015-2017

Built brand strategies and marketing campaigns, integrating social media, digital, and print.Provided mentoring to junior creatives, fostering growth in copywriting and graphic design.

Led campaigns for Wells Fargo, Charles Schwab, Synovus, LendingPoint, and Manhattan Associates, strengthening brand positioning.

PUBLICIS SAPIENT Atlanta, GA, USA
Associate Creative Director 2011-2015

Led digital, experiential, and social media marketing, integrating graphic design and copywriting.
Managed cross-functional collaboration, ensuring alignment between creative, strategy, and development teams.

Delivered engaging brand experiences for U.S. Census Bureau, Georgia Health Information Network, JCPenney, Coca-Cola, Home Depot, Michelin, Porsche, Lexus, and Verizon.

THE CREATIVE CIRCUS PORTFOLIO SCHOOL Atlanta, GA, USA
Adjunct Faculty Instructor 2004-2019, 2024-Present

Designed and implemented a curriculum to enhance presentation and writing skill set of copywriters. Developed exercises in improvisational and vocal techniques, anxiety control, creativity and preparation.

Guided the imagination of young writers into advertising copy through a progression of presentation levels resulting in the students' ability to sell their work as well as create it.